Episode 25: AI & Market Research in the Metaverse

Karlien Kriegler
Co-Founder, Hello Ara
Follow her on LinkedIn

David Wright
Co-Founder, Hello Ara
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One of the cool things about innovation, is looking at how new technologies and methods develop. After all the hype we’ve heard about the metaverse and how it kind of disappeared, we hear little about people who actually find exciting news cases and put it to good use…until today!

I chat with Karlien Kriegler and David Wright - co-founders of Hello Ara. Hello Ara is a tech-forward, market research company in South Africa that has created an entire environment to run focus groups in the metaverse. So, what does it mean to create a metaverse environment for market research? And how is AI utilized in several stages of its life cycle? What are the local and cultural considerations for South Africa as opposed to the US and Europe?

And how close are we to getting a hologram of Cher asking me about my beauty routine and skincare concerns? That’s a SPOLIER, people! Let’s get to the episode!