Episode 05: Data, Diversity and Market Research on a Global Scale

Kristin Luck
Founder, ScaleHouse.consulting
President, ESOMAR
LinkedIn: https://www.linkedin.com/in/kristinluck/

Who's Your Data goes Global. I talk to Serial Entrepeneur and Growth Strategy expert Kristin Luck who has started multiple marketing technology companies and is currently president of ESOMAR, a Global association of market research companies that promotes data ethics, research standards and protection. We discuss her experience using data to grow and scale companies, her vision for ESOMAR during her tenure, what it means to think about data ethics on a Global scale and tackling diversity through sensitivity to cultural differences around the world. We talk about Women In Research, the non-profit organization Kristin founded to champion Women in the Marketing Analytics industry. We discuss the trend of Brands diving into social activism and finally some great advice Kristin has for women starting out in the industry.